Akademiks (an intentional misspelling of "academics") is a brand of urban clothing popular with fans of hip hop music, and anyone who enjoys innovative cutting edge designs. The company was founded by brothers, Donwan and Emmett Harrell, along with another group of associates.

Akademiks Clothing achieved mainstream popularity in 2001 due primarily to Brooklyn rapper Fabolous whose lyrical content advertised the companies’ catalogue. He also wore the brands clothes on the inside cover of his debut album Ghetto Fabolous.

The urban fashion brand has as well gained popularity in the clothing industry due largely to the number of celebrities who wear the brands items such as rappers Dizzee Rascal and 50 Cent just to name a few.

The name Akademiks is spelled akdmks, or occasionally AKS, on many of the company's garments. Some apparel also bears the Akademiks "A.S.A.P." insignia, standing for "Akdmks Small Arms Patrol".

Akademiks clothing is something that we like to refer to as hip hop fashion philosophy. Offering the hottest that urban fashion has to offer, Akademiks sticks to its principle "in pursuit of truth" and it does exactly that by inspiring its designers to come out with the latest clothing innovations leading the fashion revolution.